As many economists are predicting, 2023 is going to be a tough year for the global economy. It will also be significant in terms of AI and automation. Businesses that utilize new technologies will still exist, and continue to make profits. OpenAI has recently launched ChatGPT, an AI capable of generating concepts and ideas on its own, including content creation, business planning, and podcast topics. To stand out with your chiropractic business in 2023, you need to be on top of the digital trends in the chiropractic industry, and win your region over with your services.
Google and Meta have their own AIs that know our preferences and likes more than we know ourselves, that’s why you get recommendations of things you have been meaning to search! As a chiropractic service provider, it is important to have these AIs like your business so they can intrinsically recommend you to people most likely to visit your chiropractic clinic.
How to Get Chiropractic Patients Online
It’s very important for any business in today’s world to have a digital presence. Even if you don’t provide online services, you still need to take care of what people see about you on the internet because.. guess what? Even if you don’t put up your information online, just by being a registered business in North America (or most part of the world, for that matter) there is already information out there about you! There are many directories that pull up information to list businesses. These directories can be local, industrial, or non-profits. There are many directories, for example, enlist chiropractic, acupuncture, and physiotherapy clinics across the US. Even if you don’t have a website, these directories will still list your practice. This means people can leave reviews and comments about your service, without your control over it!
So the first step, really, is to claim your GMB (Google My Business) listing. That’s the first thing people see when they type in your business name on Google. If you’re lucky, you may come up for “chiropractors near me” without any SEO if your practice is popular and has been active for a while. Similarly, claiming or creating your page in Yelp, Bing, and Yahoo, and making sure all your information across these directories are consistent, will also create a strong digital presence for you. You can also get enlisted in regional directories, and directories that are specific to your practice.
Get a Custom Chiropractic Website For Your Service
The next step is to have a search-engine-friendly website. It’s very important that your website is equally friendly for humans as well as for search engine crawlers to navigate through. Google ‘crawlers’ don’t see the fancy pictures and designs on our websites, they go through the codes, kind of like brails. When you build a website you must meticulously fix your metas, tags, and descriptions for these crawlers to know what your business is really about, so that they can then recommend your website for search terms like “chiropractic services near me” or “chiropractors in Austin”, for example.
When developing your website it’s important that you work with industry professionals that specialize in developing online services for the chiropractic industry. Be aware of companies that offer you ‘thousands of backlinks’ and ‘hundreds of listings’, because as per the recent updates in Google’s search algorithms, quality will always supersede quantity. What this means is, five great mentions are better than five hundred mediocre ones. For example if you are mentioned in wikipedia, new york times, and lifestyle magazine, that would be better than being mentioned in a hundred blogs that no one ever reads. Not all the companies have the tools and expertise to cater to the specific needs of the chiropractic marketing industry. Specialized professionals can provide you not only with a good service, but also with industry insights that you would otherwise miss out on.
Running a Chiropractic Business- Go Local
Marketing for chiropractors in 2023 can be tricky- there are different channels and media that your patients use. Having a local presence is very important, as it increases your goodwill through word of mouth. Whether you have a single location or multiple locations across your state, it’s important to run each operation locally because ultimately it’s the local people who will avail your services.
It is also equally important to take control of your eWOM- or electronic word of mouth. Answer to questions asked about your business on different directories. Respond to reviews and comments made on Google. If someone leaves a bad review- own it. A good response could be: “We’re sorry you didn’t like our service. Please call us so we can resolve this issue. We try our best to make sure you have an excellent experience every time you visit us.” This way, you establish your online authority, and trustworthiness to both humans and AIs.
Once you have established a strong online presence. Now it’s time to increase your online visibility through marketing services for chiropractors such as search engine optimization, social media ad campaigns, or Google paid ad services. The goal now is to get people to find your services and offerings online, and avail them without any hassle. One great way you can improve your online traction without spending any money is by asking your ‘happy clients’ to leave reviews for you on your Google listing, website, or social media. The more organic reviews you get, the better visibility you get on search engines. Also, shy away from ‘buying’ likes or reviews. While they might have worked great for you about a decade ago, today it will actually hamper your online trustworthiness.
The same practices that work to your advantage today can bring you down tomorrow if search engines identify them as bad practices. Make sure you find and work with marketers who keep up to date with the new changes made and trends recommended by Google. The Brilliant marketing team works closely with you to understand your goals and your vision, to provide you with insights about the current marketing practices for chiropractors- the dos and don’ts as a chiropractic business owner. Brilliant recommends you an ad spend based on your geography, and delivers results for that spend. You can schedule a no-fee consultation call with our team to gain some free insights about your industry. At the end of the day, you should really be spending your time healing your patients, while specialized marketers for chiropractors set appointments on your calendar with qualified patients.
